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At ASDA we’re passionate about Fairtrade and offering ethical products at our famously low prices.
In addition to working closely with the Fairtrade Foundation to promote their licensed products, we also work with a number of Fairtrade partners to ensure that overseas farmers, in return for their products, receive fair pay and enjoy decent working conditions.
We’re so passionate about Fairtrade at ASDA, we have a dedicated team who work closely with the Fairtrade organisation to promote their licensed products. By continuing to expand the range of Fairtrade products in our stores, we are helping our customers make a contribution to the cause.
All of our products which bear the Fairtrade mark are guaranteed to have been produced by workers in safe, decent working conditions. And because the Foundation’s working practices promote democratic processes within organisations and communities, it means farmers and workers are being empowered to take more control over their lives.

The Fairtrade mark guarantees products are produced by workers in safe, decent conditions.
The Fairtrade Foundation was set up in 1992 by a group of charities and aid organisations to license the use of the Fairtrade Mark on products in the United Kingdom.
The Foundation is the UK member of Fairtrade Labelling Organisations International (FLO), the umbrella organisation which unites labelling initiatives, and producers’ and growers’ networks around the world.
The aim of the Foundation is to contribute to the social and economic development of communities in developing countries; working for better prices, decent working conditions, local sustainability, and better terms of trade for farmers and workers.

Children at a local farm school in Ghana.
You can read about the work we’re doing with our Fairtrade partners by taking a look at our Fairtrade story.
To find out more about Fairtrade, visit the Fairtrade Foundation

As we continue to improve links with the Fairtrade Foundation the number of Fairtrade products we stock also increases.
We currently stock more than 100 different Fairtrade products. Take a look at our full range.

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